Apart from luxurious sedans like Volkswagen Jetta, Volkswagen Passat and flagship Volkswagen Phaeton, the brand till date has not shown its potential when it comes to mid-size sedans falling under 10 lakh INR,suiting the pocket of the Indian customer, and has offered small cars like the Volkswagen Polo and Volkswagen Golf.
As we all know the market demands affordable sedans like the Maruti Swift DZire which cost less, perform well and most importantly deliver good mileage. We guess the time has come for this German major to impress us all with the all new Volkswagen Vento launched in July, whose production has begun.
The Polo is being liked by the Indian customers and this new sedan is supposed to catapult the companies sales figures and its reputation in the Indian automobile industry. The good news is that Vento’s production will be carried locally, avoiding the possibilities of import duties.
Mr. Joerg Mueller, Volkswagen Group Chief Representative India and President & Managing Director Volkswagen India Private Limited quoted “India is a strategic long-term growth market for the Volkswagen Group. The start of production of the Vento is more than just the roll-out of a car. Not only does it mark another milestone in our journey together into a successful future for the Volkswagen Group but also reiterates Volkswagen’s commitment to India. In fact, in the last 3 years, the Volkswagen Group has launched a new model in India every two months which reflects our strong belief in the potential of the market here.”
Being the 18th model for the Indian market from the brand, the hopes are high which is well reinforced by what Mr. Mueller added , “These products – and in particular the Vol“These products – and in particular the Volkswagen Polo and Volkswagen Vento – will help Volkswagen increase its market share in this rapidly growing market significantly. Volkswagen is also in line with the planned ramp-up curve of achieving the full annual production capacity of 110,000 cars at the plant by end 2011.”
We do hope Mr. Mueller that the company achieves what it aspires to and give others a run for their money.