Yamaha India sales grew a handsome 29.2% in India in the month of November 2011 compared to the sales in the same month’s sale last year in 2010. The overall improvement in the sales of both commuter and premium segment bikes, new models, aggressive pricing and marketing in the commuter segment and high quality of products have been the key reasons in the growth of Yamaha India. Also the slowdown in car sales is also converting to two wheeler sales to a small extent which is because of the high petrol prices in India.
image – Yamaha R15
In November 2011 Yamaha India sold 39,162 units vs. 30,310 units in November 2010. In domestic markets, the sales grew 24% year-over-year at 28,178 units in November 2011 vs. 22,710 units sold in the same period last year. The export figures stood at 10,984 units in November 2011 while 7,600 motorcycles were exported in November 2010, a growth of 44.5 %.
Speaking on the results, Mr. Jun Nakata, Director-Sales & Marketing, India Yamaha Motor Pvt. Ltd., said, “We are very happy with the consistent sales growth that we’ve been witnessing this year. The new YZF- Yamaha R15 Version 2.0 along with FZ & SZ series is driving our sales in both domestic and export markets. We plan to reach out to customers in tier II & tier III cities and are expanding our sales & service network in these regions. Our efforts towards enhancing our relationship with our esteemed customers through various initiatives like the Yamaha Safe Riding Science, R15 One Make Race Championships and the Sales & Service camps have also been very fruitful.”
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