Maruti Suzuki does know what it is doing when it comes up with a new product. The brand name has become very strong and reliable in India that people rely on it. The same goodwill and customer confidence is working wonders for the recently launched luxury sports sedan Maruti Suzuki Kizashi in India. There has been more than 350 bookings for Kizashi within 4 weeks of its official launch in India.
Mayank Pareekh, Executive Officer (Marketing and Sales), Maruti Suzuki India Ltd. quoted on this achievement:
Bookings for Kizashi have beaten company expectations.
Which is surely a good sign of buyer’s trust and affinity towards the luxury sports sedan. Maruti Kizashi has been launched on 2nd Feb 2011 with an introductory ex-showroom price of Rs. 16.5 Lakhs for Manual transmission to Rs. 17.5 Lakhs for CVT automatic transmission. The Kizashi is in direct competition with the other luxury sedans like Honda Accord, Skoda Laura, Toyota Camry and Volkswagen Jetta. If the demand remains strong and there is substantial sale of Kizashi in India, Maruti may decide to import it as a CKD rather than CBU and further reduce the prices with the tax savings. This price reduction can be passed on to customers which will further boost the sales of Kizashi in India. But for that time to come, we need to wait for at least some months and see the car on Indian roads, its feedback and Indian customer satisfaction levels with this sedan.
For complete details on Kizashi, check out –