Volkswagen Beetle 2011 New Model Launch Globally On 18 April

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Volkswagen Beetle 2011 new Model will be launched globally on 18 April 2011. The launch even will happen parallel at the three locations – Berlin, Shanghai and New York. The launch event is being conducted in collaboration with MTV. The car launch will be hosted by MTV VJs at all these locations. The new beetle is a two door powerful car targeted at the youth, which is the main reason behinds collaborating with MTV for the launch event.

volkswagen-beetle-2012

Features of All New 2011 Volkswagen Beetle

The all new Beetle features :

  • Bluetooth and touchscreen interface
  • Ambient lighting
  • Elite audio system
  • Stiff suspensions
  • Sport Seats
  • Dual Exhaust tail-pipe
  • 19 inch large wheels
  • Two doors
  • 2 Litre powerful turbocharged engine
  • Iconic design

Luca de Meo, Director of Marketing for the Volkswagen Group quoted:

The Beetle is an icon of the automotive world, just like MTV is an icon of the music world. In the context of this marketing alliance, we are taking the new Volkswagen directly to our customers and fans of the Volkswagen brand – and we are doing it globally. We are certain that the car’s one-of-a-kind styling combined with the latest technology will be very well received by customers.

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