Last month, it came to light that the Maruti Dzire has sold over 25 lakh copies since its introduction over 15 years ago. Here, we have com up with 7 reasons which make the Dzire mega successful. Maruti’s entry-level sedan is a highly promising vehicle in its class, boasting an impressive market share of over 50%. This makes it the clear leader. In fact, its lifetime sales are a jaw-dropping 25 lakh units. Its widespread adoption in both commercial and private use has been a key driver behind its substantial sales growth over the years. The Dzire’s appeal lies in its excellent fuel efficiency, low maintenance costs, and extensive dealership and service network, making it the preferred choice for many. Let us take a look at the details here.
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7 Reasons Maruti Dzire is Successful
India is a price-conscious market. The main motivation for most buyers is still the mileage a car offers. In this regard, Maruti has been careful since time immemorial. Note that the compact sedan is available in petrol and CNG trims. The certified mileage for the petrol manual variant is 22.41 km/l. In the automatic trim, this number is 22.61 km/l. Similarly, in the CNG version, the Dzire gives a mileage of 31.12 km/kg. All these numbers are as certified by the Test Agency Under Rule 115 (G) of CMVR 1989.
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The next critical point which has worked in the favour of the largest carmaker in the country is the fact that it offers CNG powertrains with a lot of its cars. We know that the rising fuel prices are becoming unbearable for the general public. In the last few years, the rise in fuel prices has been exponential. People are looking for alternatives. However, EVs are still too expensive and scarce. As a result, CNG turns out to be a great option. This is particularly true for city dwellers. The infrastructure is already widespread. As a result, Maruti also offers Dzire in CNG trim.
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Tried and Tested
Another eminent factor responsible for the wild success of Dzire is its tried and tested powertrain. The 1.2-litre K-Series engine has been around for a long time now. It is efficient and economical. At the same time, it offers decent performance. There have been innumerable cars from Maruti Suzuki that have some form of this engine. Hence, one could rely on this quite easily. This mill generates 90 PS and 113 Nm in the petrol version and 78 PS and 99 Nm of peak power and torque in the CNG guise, respectively.
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Then comes the all-important factor of price. As mentioned previously. India is a price-sensitive market. The carmakers could offer as many new-age and convenience features as they wish, but if the prices are high, the buyers could turn them off. Maruti understands this very well. That is the reason why its products are at par with the benchmark. Therefore, we could consider its cars great value for money. Dzire offers the practicality of a low-sedan with large boot space and great interior space at average prices.
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Sales and Aftersales
This is yet another area where Maruti Suzuki is way ahead of the game. Being among the first foreign carmakers in India, it has been able to establish dense sales and aftersales dealerships across our vast country. The number of touchpoints of Maruti Suzuki in India is an impressive 4,500. It means that one doesn’t have to think twice about getting their cars serviced irrespective of where you live. That offers unparalleled peace of mind which is not true for most other car marques in India.
Maintenance is a prominent aspect of car ownership. Here also, costs are the driving factor which persuades buyers to opt for Maruti Suzuki cars. In fact, most carmakers struggle in our market not because of the high initial costs but due to the high maintenance costs afterwards. Maruti Dzire is among the most low-maintenance cars in the market. On top of that, one could even get spare parts from local mechanics for a lot of Maruti models. The availability of spare parts is easy and inexpensive. That is due to the heavy localization it has been able to achieve in our market. Hence, the Dzire scores high in this regard too.
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Finally, Maruti Suzuki has a dedicated department catering to the fleet operators in the country. Due to all the aforementioned reasons, taxi operators are inclined to buy Maruti Dzire anyway. Recognising this, the largest carmaker in the country came up with a specific division of Dzire, and even other models, called Tour. This gives them a free hand to design and curate some features exclusively for these trims. These are designed keeping in mind the comfort of the driver, as well as the passengers who will mostly sit in the rear. That is the reason why you would find Dzire sedans as private taxi fleet cars, Ola and Uber. We hope that this blog will help you grasp the 7 reasons for the mad popularity of Maruti Dzire in India.