Cars and the Indian Diwali festive season share a deep connection. Historically, Indians buy loads of new things during this auspicious 90-day festive season. Generally, September to November are considered the three months when numerous festivals arrive each year. As per Hindu traditions, there are no fixed dates for festivals like Navratri, Dussehra, Diwali, etc. That is why this time frame is widely considered as the festive season. The automobile industry observes a massive boom in sales during this time. Apart from vehicles, people also buy electronic appliances as e-commerce giants offer massive discounts. Let us take a look at the car sales during this season this year.
8 Cars Sold Every Minute This Diwali Season
As per reports, this 90-day period saw the sales of 10,30,000 cars. This comes down to just about 8 cars per minute. It is quite fascinating to witness such a sharp incline in overall sales during this period. This also points toward the fact that the Indian automobile industry seems free from the onslaught of the pandemic and semiconductor shortage issues. The supply chain is back on track and the manufacturing is in full flow. These are positive signs for our industry going forward. In the coming months, this trend is likely to continue as most challenges have been overcome by the industry.
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In addition to there being a range of attractive benefits during this time of the year, the carmakers have also launched tons of products this year. In the last couple of years, there were a lot of launches which had to be postponed due to various reasons. Therefore, the carmakers came with all guns blazing. The buyers had the opportunity to choose from a wide range of portfolios from prominent car marques in the country. That makes things even more enticing for the potential car buyers.
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What We Think
We know that people often end up waiting for this time of the year to buy a new car. If you are not in need of a new car urgently, generally booking a car at this time is the best way to avail of the discounts. All vehicles have some sort of offers and benefits during the festive season in India. Sure, there are decent discounts almost all year around. But this one time of the year would definitely bring irresistible offers. Hence, we see a spike in the sales each year.