Mercedes Benz Certified, the carmaker’s pre-owned car business, has been laucnhed in India with the inauguration of 12 showrooms across the country
Mercedes-Benz has launched its new Pre-Owned car brand, ‘Mercedes-Benz Certified’ in India. The launch of the new brand was celebrated by the simultaneous inauguration of 12 new ‘Mercedes-Benz Certified’ outlets across India. The new brand will offer pre-owned car customers an experience that will be equivalent to purschasing a new Mercedes Benz model. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, commented on the occasion, “We are delighted at launching this new brand which is designed specifically for the Indian market. There has been an increased demand for the pre-owned Mercedes-Benz products due to their superior build quality, tested reliability, and impeccable craftsmanship, leading to their high re-sale value. Mercedes-Benz enjoys a strong equity in the market and with ‘Mercedes-Benz Certified’ we will cater to this growing demand and delight the customers with excellence, which is synonymous with the Three Pointed Star. This has been a successful year for us and we are happy to end it on a high with this launch.”
All the sales consultants in the new Merecedes Benz certified outlets would be using ipad equipped with Mercedes’ own isales app. “We have launched 12 new ‘Mercedes-Benz Certified’ outlets today. This makes us the luxury manufacturer with the densest network, in the pre-owned segment as well. With ‘Mercedes-Benz Certified’ we aim to further organize the pre-owned car market and offer our customers an experience, similar to the new car customers. There is immense potential in this segment and it will be a key to future growth of the auto industry. Mercedes-Benz witnessed 39% growth in 2014 YTD in the pre-owned cars segment. With attractive trade-in and financing options and complete peace of mind on offer from ‘Mercedes-Benz Certified’, we anticipate this segment to grow further driving the sales of new cars as well.” Mr. Kern further added.
The 12 new ‘Mercedes-Benz Certified’ outlets are: Shaman Wheels, Auto Hangar (Mumbai), Sundaram Motors, Akshaya Motors (Bangalore), B.U. Bhandari (Pune), Panjab Motors (Mohali), T&T Motors (West Delhi), T&T Motors (Mathura Road), Joshi Autozone (Chandigarh), Rajasree Motors (Cochin), Transcar (Chennai), Adishwar Motors (Hyderabad).
The cars enlisted under ‘Mercedes-Benz Certified’ will be selected based on quality checks by trained Mercedes-Benz staff and follow stringent global standards. Every car will need to pass the following parameters: the age of the Mercedes-Benz car will need to be less than 5 years, should have run less than 100,000 kilometers, have no accident history and does not have more than 2 owners. The car will then be available for sale to customers under a manufacturer backed warranty of one year or 20,000 kms. Non Mercedes-Benz cars will be sold without warranty.
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