Audi has unofficially started taking bookings for the Q8 in India and some dealers have revealed that it will have a price tag of Rs. 1.40 crores, ex-showroom.
Just yesterday we reported that Audi will be launching their flagship SUV – the Q8 – in India on January 15, 2020. Now, according to a report by Zigwheels, select dealers have already started taking bookings for the Q8 for a token amount of Rs. 15 lakhs. They have also informed that the Audi Q8 is expected to have a Rs 1.40 crore price tag (ex-showroom) in India as it will be a fully imported completely built-up model (CBU). That makes it quite more expensive than its rivals – the BMW X7 and Mercedes-Benz GLS – which have a price around the Rs. 1 crore mark.
Audi has been on a product offensive strategy this year. They recently launched the all-new A6 in India and the Q8 is going to be the next big model from the Ingolstadt-based carmaker in India. The Q8 will also be BS-6 compliant at launch making it the second Audi car in India to be BS-6 compliant after the A6.
Audi has said that they will bring only petrol-engined cars from now on in India. Going by that, the Q8 will be powered by a 3.0-litre TFSI petrol engine producing about 340 bhp. The engine will come mated to an eight-speed Tiptronic automatic transmission, along with Audi’s quattro AWD system. The BMW X& and the Mercedes GLS however come with diesel engine options and that puts the Q8 at a little disadvantage.
In terms of design, the Q8 is a brute of an SUV. It looks very imposing on the face with the signature large single-frame grille with fat borders and both vertical and horizontal slats that come with chrome highlights. The face gets sleek LED headlamps with HD Matrix LED technology available as an option and 3D-effect daytime running lamps. The bumper also gets beefy skid plate and large air intakes.
The Q8 is characterized by sharp lines on the bonnet and its sized which really bring out the muscular character of the car. In profile, the sloping roofline seamlessly merges into the inclined D-pillar and rests against the quattro blisters above the flared wheel arches. The SUV sits on massive 22-inch wheels which look very imposing. At the rear, there’s a roof-mounted spoiler and wide LED taillamps which are connected by a light strip, making the entire unit appear as one.
That however translates to tons of space inside the cabin. The cabin is well laid out with digital screens and piano black trim on the dashboard. A faux AC vent runs along the entire width of the dashboard and it gets a 10.1-inch MMI touch response display and another 8.6-inch digital display below for the air-con system and other in-car controls. Audi’s virtual cockpit system is also present via a high-resolution 12.3-inch display that can be switched between two views via the multifunction steering wheel. Other features include – adaptive cruise assist, efficiency assist, crossing assist, lane change warning, curb warning, and 360-degree cameras.
While the Q8 may have an imposing stance by itself, its a tad bit smaller than its rivals, the X7 and the GLS. Also, inspite of having a wheelbase of 2995mm, it is only a five-seater SUV whereas its rivals are full-fledged seven-seater behemoths. The Audi Q8 may have quite some price tag in India, but given its potential and the brand name it bears, it might just make a good case for itself.