The sales report for December 2020 suggests a significant decline in sales for BMW India. There are various factors contributing to this decline. First and foremost, the pandemic and lockdown discouraged a lot of sales for the most part of the year. That has been common across the industry. But it did affect the luxury car segment particularly. Secondly, the introduction and implementation of BS6 emission regulations led to the discontinuation of various models altogether. A lot of these models were brought back later with technology to adhere to the emissions standards. Some models were brought back as petrol-only models as well.
It is natural for the industry in general and this segment in particular, to recover from the effects of pandemic and BS6 regulations. People are also still adjusting to the changing world around us. The pandemic is not over yet but the industry is getting back to where it was prior to the pandemic. Also, with a plethora of new launches planned for this year, BMW will hope to recover its lost share in the Indian luxury car segment.
Breakdown of Sales Figures for BMW
BMW India sold a total of 6,604 units in 2020. This includes an impressive 512 units of MINI cars and 6,092 units of BMW cars. According to BMW India, the locally produced Sports Activity Vehicles X1, X3 and X5 have contributed over 50% to the total sales of BMW cars. This again underlines the growing trend of SUVs in the Indian market. This trend has continued even in the luxury car segment, where people prefer to buy an SUV over a sedan. Also, the new X7 continues to be in strong demand across all regions. Apart from the SUVs, the traditional and mega-popular BMW 3-series and 5-Series contributed greatly to the sales of BMW India.
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When compared to 2019, BMW India sole 9.641 units in India including 641 units of MINI cars. The breakdown was more or less the same even back then. BMW X1, X3 and X5 contributed over 50% to the total sales. The locally produced MINI Countryman contributed over 70% of the MINI sales in 2019, compared to over 40% in 2020.
BMW Motorrad Sales Breakdown
BMW Motorrad is a relatively popular industry in India. It managed to sell 2,563 units in 2020 across the country. Interestingly, BMW sold 2,403 units of its premium motorcycles in 2019. This indicates that the brand continues to enjoy the success of its Motorrad department with its demand and popularity among Indian sports bike enthusiasts. The major contributors to the high sales in 2020 were products like the BMW G 310 R and G 310 GS. These two products alone achieved over 80% o the total sales of BMW Motorrad.
With plenty of new products lined up for 2021, BMW India is positive and confident that this year will be much better than the last one. BMW is also very proud of the resilience that it showed in the face of difficult challenges last year. Having gone past the worst, there are only better days to come for the Indian automobile industry.