CASHurDRIVE partners with Uber-backed Everest Fleet to launch a tech-driven transit media network across 20,000 cabs in major Indian cities.
CASHurDRIVE has partnered with Everest Fleet, a key mobility service provider backed by Uber, to roll out a large-scale, tech-enabled transit media network in India. The collaboration will allow brands to advertise on over 20,000 Everest Fleet vehicles, including cabs and electric vehicles, across major metros like Delhi, Mumbai, Chennai, Kolkata, and Hyderabad.
The network includes options such as cab wraps, in-cab screens, rooftop displays, and experiential campaigns. Each is supported by location intelligence, real-time data, and audience analytics for better targeting and measurement. This move strengthens CASHurDRIVE’s positioning in sustainable out-of-home advertising and provides scalable, data-driven media opportunities for brands seeking urban reach.
Aditya Kapoor, Head, Supply and Electrification, Uber India and South Asia, emphasized the significance of the alliance “We’re excited about this partnership between Everest Fleet and CASHurDRIVE. It brings newpossibilities for brands through smarter use of transit media and technology. We see strong potential in what this collaboration can deliver.”
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Siddharth Ladsariya, Founder of Everest Fleet, shared – “Our mission has always been to leverage mobility intelligently. Partnering with CASHurDRIVE enables us to introduce innovative advertising solutions that benefit brands and enhance the overall customer experience by offering added value.” Raghu Khanna, Managing Director of CASHurDRIVE, added “This is more than just a fleet partnership—it’s achance to reimagine how brands connect with people on the move. With exclusive access to such a large and premium fleet, we’re creating a new kind of visibility that’s dynamic, mobile, and deeply rooted in everyday urban life.”
