Uno Minda launches UnoMindaKart, a D2C platform offering auto components with vehicle match tools, visualizers, and direct online access.
Uno Minda has announced the launch of UnoMindaKart, its direct-to-consumer (D2C) platform that will allow customers to buy automotive components directly from the brand. The platform aims to simplify access to Uno Minda products in the Indian aftermarket and marks the company’s entry into the D2C segment.
Commenting on the same, Mr. Anand Kumar, Head of Strategy & Product, Uno Minda Aftermarket, stated, “We are thrilled to introduce our new D2C platform, which embodies our commitment to innovation and customer satisfaction. UnoMindaKart offers automotive solutions for all major segments in the Indian automotive industry, i.e., 2W, 3W, Car, Commercial, tractor & Offroad. The website also offers a comprehensive range of over 5,000+ SKUs, organized into more than 30+ categories, Spare parts contributing over 24 categories, Car Accessories with 10 categories, and a dedicated Alloy wheel visualizer. Designed to meet diverse automotive needs, the site facilitates easy navigation, helping consumers make informed purchasing decisions.”
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UnoMindaKart
UnoMindaKart is equipped with tools to enhance the buying experience, such as the ‘Add My Vehicle’ feature, which helps users find parts compatible with their vehicle. The platform also includes two visualization tools—3D Visualizer and Wheelz Visualizer—that show how products will appear when installed on a vehicle.
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A web-based assistant has also been integrated to support customers in their product selection journey. With over six decades of experience in the auto components industry, Uno Minda says this move reflects its push towards offering more personalized and convenient digital solutions. The website is now live and available at www.unomindakart.com.
