Ford might have not anticipated the kind of demand it is getting for its small car Ford Figo. Ford Figo has been selling very well with its compact form factor and very attractive price point, it appeals to a lot of small car buyers in the segment of Rs. 4 Lakh to Rs. 5 Lakh. In just over 14 weeks of its launch, Ford has sold 16000 Figos and has a booking for over 21000 Figo cars for the customers. The production is on full swing and Ford is hiring more people to run the production in two shift to meet this massive demand.
One of the big reasons for these impressive sales numbers is the availability of diesel variant of Figo at a very attractive price point. The other car makers like Hyundai, Chevrolet, Nissan and Maruti Suzuki do not have a diesel option for their popular cars like Hyundai i10, Chevrolet beat, Nissan Micra and the new Maruti Wagon R.