In the latest news, Deepika Padukone becomes the new brand ambassador of Hyundai India. The star power is being leveraged by the second-largest carmaker in the country to maintain its image as a top carmaker. It looks like this might be the next stage of Hyundai’s marketing strategy in India as Deepika Padukone enters the scene. Having such huge celebrities endorsing these brands often encourages their fans to also buy cars from them. With this new representative, let us see how the fortunes of the Korean auto giant change going forward.
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Deepika Padukone is the New Hyundai Brand Ambassador
As per the latest press release from Hyundai, Mr Tarun Garg, COO of Hyundai Motor India Ltd. said, “We are thrilled to onboard the incredibly talented, Global Indian icon Deepika Padukone as our brand ambassador. Her magnetic charm and illustrious career perfectly aligns with Hyundai Motor India’s young and dynamic brand. Deepika’s influence extends beyond the silver screen, resonating with a diverse audience, especially the vibrant youth. In this exciting partnership, we envision Deepika as the perfect catalyst to bridge the gap between our cutting-edge automobiles and the aspirations of the young and dynamic demographic. Her spirit mirrors the essence of Hyundai Motor India, where innovation meets passion. We believe this collaboration will elevate our brand presence and create a profound connection with the energetic and forward-thinking audience we aim to reach. Together with Deepika, we look forward to accelerating towards new horizons and creating a powerful narrative that inspires the next generation of automotive enthusiasts.”
Deepika Padukone also commented, “I am absolutely delighted to join forces with Hyundai, an iconic name synonymous with innovation and excellence in the automotive industry. It’s an honour to be associated with a brand that has a rich legacy of crafting vehicles that have not only stood the test of time but have also set benchmarks for performance and style. What is even more thrilling is Hyundai’s commitment to inclusivity within the automotive industry that has been male dominated for centuries. I am certain that together we will drive towards new horizons and foster a community that celebrates every individual, making the automotive experience inclusive and accessible for all.”
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New Hyundai Cars in 2024
Hyundai is planning a bumper year with tons of new products. At present, its portfolio in India is quite substantial. This includes cars from the micro SUV segment with the Exter, all the way up to the premium EV Ioniq 5. It is present in all major segments of our market which is what helps it stay at the second position on the list of the largest carmakers in the country. In 2024, there will be lots of new products to further cement its position. The most prominent of these are the Creta facelift and Creta EV. Also, the Exter EV will mark its entry into the mass market EV category. Let us keep an eye out for further developments at Hyundai.