Hyundai Motor India collaborates with Red Bull for the inaugural Red Bull Urban Downhill. For the uninitiated, this is a high-speed mountain biking event involving athletes navigating a downhill adventure course. The circuit includes various obstacles and high jump ramps. The event, scheduled for March 2024 in Aizawl, Mizoram, marks the first-ever partnership between Hyundai Motor India and Red Bull.
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Tomáš Slavík and Smriti Mandhana Applaud the Collaboration
Red Bull Athlete Tomáš Slavík, a distinguished performer in mountain bike 4X discipline with numerous world titles, shares his enthusiasm for the groundbreaking urban downhill project in Aizawl. Reflecting on his experience, Slavík expresses thrill and anticipation for the Indian audience. He looks forward to the adventure, breathtaking views, and the spirit of exploration. He eagerly awaits the response to this unique endeavor.
Meanwhile, cricketer Smriti Mandhana applauds the collaboration between Red Bull and Hyundai. Witnessing Slavík’s downhill tricks, Mandhana appreciates the journey into the world of adventure. She emphasises how Slavík’s skills seamlessly blend with the spirit of adventure. The collaboration pushes boundaries in exploration, showcasing the prowess of both brands.
Introduction of Red Bull Urban Downhill in India
Commenting on the announcement, Mr. Virat Khullar, AVP & Vertical Head, Marketing, Hyundai Motor India, said, “This association is the perfect amalgamation of Hyundai Motor India’s outdoorsy spirit with Red Bull’s energetic spirit. This partnership aligns with a common cohort that is enthusiastic, fun loving and outgoing. On a path to creating benchmarks with new age audience, I am confident that ‘Urban-Downhill’ will mark a new chapter in our exciting journey.”
Red Bull Urban Downhill, known for extreme mountain biking, has been a global event with high engagement. Recognizing the growing fan base in India, Hyundai and Red Bull aim to introduce this thrilling sport to the enthusiasts. The event, titled “Red Bull Urban Downhill Tlang Ruam, Aizawl,” is anticipated to act as a catalyst for the sport’s growth in India.
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Commitment to Local Extreme Sports Enthusiasts
Hyundai and Red Bull demonstrate their commitment to nurturing local interest in extreme sports. The engaging content, created with Tomáš Slavík, includes an exciting documentary capturing his journey in India. Hyundai’s Venue N Line, offering a perfect balance of motorsport-inspired styling and technology, served as an engaging companion on this adventure. The documentary and action clips will be shared on various social media platforms, building excitement for the Red Bull Urban Downhill Tlang Ruam, Aizawl, scheduled for March 2024.
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