Hyundai has been India’s best-selling SUV brand for two years in a row in 2020 and 2021 with models like Venue and Creta having found a huge success
Hyundai Motor India Ltd, country’s second highest-selling carmaker and the largest exporter since inception, has launched a new campaign centered around its SUVs. The local subsidiary of the South Korean carmaker giant has been India’s best-selling SUV brand for two straight years in 2020 and 2021, with its models like the Creta and Venue having found a stellar success in the market.
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Commenting on the campaign launch, Mr. Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Limited, said, “Hyundai SUVs are becoming synonymous with an adventurous lifestyle, facilitating exhilarating customer experiences every day. As India’s No.1 SUV brand, the Hyundai SUV family is continuously expanding, with customers truly enjoying their favourite Hyundai SUV across the length and breadth of our country. To celebrate the Hyundai SUV Life, we have launched a new campaign that embodies the exciting moments and journeys that our customers undertake. As we continue to excite Indian customers with benchmark SUVs, this new campaign will surely captivate aspiring SUV buyers to join the Hyundai SUV family and begin a new adventure with their most loved Hyundai SUV. Towards this, we are also launching soon a dedicated webpage for Hyundai SUVs.”
The new campaign is revolves around the lives of young people and their friend circle with the central theme of reunion and football. The latest campaign from Hyundai Motor India features the popular classic song “Lekar hum deewana dil” and captures the spirit of freedom and resonates with both young and old alike. The campaign features the carmaker’s comprehensive lineup of SUVs that include various models including the Venue, Creta, Alcazar, Tucson and Kona Electric. In order to connect better with the audience, a potion of the aforementioned song will be translated to 4 South Indian languages – Tamil, Kannada, Malayalam & Kannada. This should increase the connect with the regional audience.
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Later this year, Hyundai Motor India will replace the current Tucson with the latest generation model to take on the likes of Citroen C5 Aircross and VW Taigun AllSpace. Moreover, the carmaker will even introduce updated versions of the Creta and the Alcazar. All these models will feature ADAS along with various other new features. The carmaker’s new car onslaught is expected to start in the second quarter of this year.
