What you are experiencing is a boom in the electric vehicle market with auto giants bringing in their respective products globally. Even the local governments are supporting and appreciating this shift to cleaner technology in lieu of increasing pollution levels adhering to global warming. Just this week we have already covered the confirmed launch of Nano electric to be called Jayem Neo, Renault, Nissan and Mitsubishi collaborating to develop a low-cost electric system that can be manufactured locally and will be shared across the three manufacturers and is to be developed specifically for the developing markets. Toyota and Suzuki also announced a collaboration for developing electric vehicles for India recently. In a similar bid to go green, the Indian Government has promised to shift completely to electric vehicles by 2030 to keep the pollution and smog levels in check.
The latest news comes from the collaboration between Ford motors and Mahindra to extend their joint venture to develop electric vehicles for the developing markets. The manufacturers signed the collaboration earlier this September and their main focus will rely on developing and sourcing parts for their electric vehicles and share their individual expertise in the matter.
Mahindra & Mahindra recently announced their plan to manufacture off-road electric vehicles in and for the US market at their manufacturing facility in Detroit. Ford, on the other hand, announced its plans to manufacture electric vehicles for the Chinese market in collaboration with Anhui Zotye Automobile.
“India could be the other location for doing that,” Anand Mahindra said Monday when asked if Ford’s plan to create an EV line-up with its Chinese partner could be replicated in India. “In India, it may just happen because of a crisis of congestion and pollution, which is why the government there said we want every car to be electric by 2030, which is outrageously ambitious.”
India is set to become world’s third-largest auto manufacturer and both Mahindra and Ford hold expertise in manufacturing all-terrain vehicles. As a part of the three-year alliance, the main focus will remain on the development and part procurement for electric vehicles which will boost profit and keep the price of the final product in check.
The partners are still deciding specifically on what to collaborate but Anand Mahindra claims that the discussions have been centred entirely on electric cars since he negotiated the alliance directly with the executive chairman Bill Ford. The partnership turned an about-face for Ford after last CEO Mr Mark Fields put the business in India under review last year. The same has been fixed and the future operations under the alliance are expected to go smoothly.
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