Skoda focuses on marketing campaigns by bringing in celebrities like Sonu Sood and Mouni Roy.
In this latest advertisement campaign, Mouni Roy is being interviewed sitting inside a Skoda Slavia. Slavia is a premium mid-size sedan that challenges the likes of Honda City, Hyundai Verna, Maruti Ciaz and its own cousin, the VW Virtus. Ever since its launch, the healthy sales figures have, sort of, revived Skoda’s market share in India. Slavia, along with Kushaq has turned the fortunes of the Czech carmaker in our market. With ads like these, it aims to expand its footprint even further.
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Mouni Roy in Skoda Slavia
The interviewer asks a ton of personal questions to the popular actress. Most of these questions are related to her professional and personal life, but when asked about Skoda Slavia, she mentions that it is ‘Value Luxury’. She is right in saying that because Skoda offers quality products at marginally higher price points than its rivals. In addition to that, Skoda offers a variety of ‘Simply Clever’ features that are minor twists to regular features. This time around, Skoda has achieved around 90-95% localisation with its products enabling lower maintenance costs too.
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The Skoda Slavia is available in two variants – 1.0-litre TSI turbo-petrol and 1.5-litre TSI EVO turbo-petrol. The former outputs 115 PS and 178 Nm, while the latter offers 150 PS and 250 Nm of peak power and torque respectively. While both the engines come mated to a 6-speed manual transmission as standard, there’s a 6-speed torque-converter automatic and a 7-speed DSG option for 1.0-litre and 1.5-litre engine variants, respectively. The prices of the Slavia range between Rs 10.99 lakh and Rs 18.39 lakh, ex-showroom.
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This ad campaign is a part of the series where Skoda is involving a lot of celebrities to endorse its products. This acts as a smart marketing strategy to make people aware of the features and highlights of the sedan. The MQB A0 IN platform underpinning the Slavia has resulted in enhanced interior space along with wheelbase, legroom and boot space compared to the outgoing Skoda Rapid which it replaces. Let us know your thoughts about the Skoda Slavia sedan and whether you would prefer it over its rivals.