Tata Motors have launched an innovative, nation wide campaign to showcase its new Tata Revotron 1.2T engine as a prelude to the launch of its new cars, the Zest and Bolt. With many segment leading features in the engine, the campaign seeks to engage with its customers and create brand awareness for India’s first 1.2-litre MPFi turbocharged petrol engine, the Revotron 1.2T. The company has commenced its national campaign with the unveiling of the first Revotron Lab in Delhi at the Ambience Mall. The Lab was launched by the ace racer, Mr. Narain Karthikeyan, with Mr. Ranjit Yadav, President, Passenger Vehicles, Tata Motors and Mr. Girish Wagh, Senior Vice President, Programme Planning and Project Management, Tata Motors. The Revotron Labs will be mobile and will cover 15 cities in one month. So lets find out what the Revotron 1.2T is all about.
The Revotron 1.2 T:
Making the launch announcement, Mr. Ranjit Yadav, said, “The Revotron 1.2T has been developed by us with inputs from renowned global players like AVL, Bosch, Honeywell, Mahle, INA in the area of combustion, boosting, friction and calibration, to deliver class-leading performance. The Revotron 1.2T will power our upcoming cars, the Zest and the Bolt. To narrate this exciting technology story, in the most impactful way, we are engaging with our customers through various exciting platforms like the Labs, the multi drive -mode game, holograms and unique digital and on-ground activation. With innovative awareness campaigns like these we are building a strong technology quotient for our global Indian customers.”
The Tata revotron 1.2T would come in three available driving modes:
- Sport Mode: Increases the power output of the engine.
- Eco Mode: Gets you maximum fuel efficiency.
- Traffic Mode: Offers a balance between power and efficiency.
The Revotron 1.2T has been engineered to deliver optimum balance of power, performance and fuel economy. Developed using a range of eco-friendly and future-oriented technologies, the next generation petrol engine incorporates latest know-how like multi-drive modes, allowing the best of economy and driving pleasure. The Advance Engine Management Systems (AMS) provides a digitally precise control for vehicle performance and emissions and offers the design of reciprocating components to ensure the best out of every drop of fuel.
Petrol powered Tata Bolt/Zest, which house a 1.2-litre Revotron turbocharged engine, can be driven in three power modes – City, Eco and Sports. The official website for Tata Bolt showcases the driving modes that the vehicle will receive once it is launched. Revotron petrol engine will be capable of producing max power of 83 bhp and 140Nm of peak torque.
The diesel variant will be the tried and tested 1.3-litre Quadrajet diesel motor that churns out max power of 73 bhp and peak torque of 190Nm.
The Revotron Lab has futuristic design with interactive elements for customers to experience dedicated zones, which brings alive the engine benefits in an evocative manner. The Binaural Sound Zone offers the virtual sound experience. It is a binaural sound journey that truly brings alive Revotron and its raw power. It is a special zone which provides one of a kind audio experience to participants. This zone transports participants onto the road where they will experience three different drive modes of the engine and sheer pleasure of driving the Revotron powered car.
The Interactive Touch Glass educates customers on the benefits of India’s first 1.2Litre MPFi Turbocharger petrol engine in the most interactive medium.Through the Augmented Reality application, visitors can also capture their picture with a virtual Narain Karthikeyan in the Lab. The picture gets uploaded onto the Facebook page of the user with an interesting caption. There are other fun and engaging activities planned by geeky scientists at the Lab. Besides the Lab, Tata Motors will also install hi-tech Revotron Holograms in over 75 dealerships across India. This is another unique experience where a virtual image of Narain Karthikeyan will host the customers, explaining interesting and exciting features about the engine and its functions.
Now our Government provision allows excise benefits to sub-four-metre cars with engines less than 1200cc in capacity, there are a lot of 1.2-litre petrol engines in the small car segments in India that the new Tata Revotron will have to compete with. Whether innovative marketing would be enough and whether Indian buyers would make buying decisions majorly based on the engine that runs them, we’ll have to wait and find out.
So what’s your take on the Tata Revotron 1.2T ? Share with us through the comment section below.