General Motors And Peugeot-Citroen To Join Hands In Europe


PeugeotCitroen duo is already facing a tough time in Europe owing to the financial slowdown and is even planning to completely shut down the Mumbai headquarters and postpone its Indian operations. This is a bad news and the French automaker is looking at a feasible partnership in the same region of the globe for some time now.

The latest news about the same says that Peugeot-Citroen is considering joining hands with the world’s largest automaker, General Motors. There are two reasons associated with this speculated partnership: First one is that Peugeot-Citroen definitely needs to cut the costs in its home market in order to generate enough revenue and the second one is said to be the minimal presence of the same in markets like America and China.


image – Peugeot RCZ Sports Car

The condition in the European market is not pleasant at all for the French and it has already started cutting costs to improve the revenue. Two of the major steps taken by the brand include cutting down the number of jobs in the domestic market and quitting from the 2012 World Endurance Championship. Beside these the brand has already started rolling back many of its plans in context with the Indian market.

The partnership could help General Motors too as its Opel and Vauxhall sub-divisions are not doing well in the European market and this deal could help GM revamp these brands.

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