Royal Enfield has introduced a new Assured Buyback Program. This will allow RE owners to upgrade with flexible tenure options.
Royal Enfield has partnered with OTO Capital to offer a new Assured Buyback Program. The new model will make it easier for customers to buy and own RE motorcycles. It focuses on ease, affordability, and accessibility. The Royal Enfield Assured Buyback Program will initially be available in 12 major cities. It is likely to expand to more cities in the near future. The new buyback program is a unique step in the Indian Auto industry. Let’s take a closer look.
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Royal Enfield Assured Buyback Program
With the new Buyback program, Royal Enfield aims to cater to its loyal customers and make it easier for them to upgrade to the latest models. The company has partnered with OTO Capital to offer flexible tenure options that range from 1 to 3 years. Customers will also get a guaranteed buyback value of up to 77% based on the chosen tenure and significantly lower EMIs (up to 45% lower).
Once the Assured Buyback tenure is over, customers can choose from multiple options. Either they can keep their motorcycle or trade it for a brand-new Royal Enfield. There is also an option to return their motorcycle. Thanks to lower monthly EMIs and a guaranteed buyback value, the new program will significantly enhance the Royal Enfield ownership experience. Initially, it will be available at dealerships in Delhi, Ghaziabad, Noida, Lucknow, Jaipur, Bhopal, Indore, Ahmedabad, Pune, Hyderabad, Bengaluru, and Chennai.
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“Royal Enfield has always placed the customer at the centre of our endeavours. From the initial stages of motorcycle concept and development to in-store and in-use consumer experiences, we’ve consistently strived to offer what our customers desire,” said Mr B Govindarajan, CEO, Royal Enfield. “The Assured Buyback Program is a testament to our dedication to making motorcycle ownership more seamless, accessible, and enjoyable for prospective riders. It represents an innovative solution designed to provide our consumers with complete peace of mind, enabling them to embrace the pure joy of motorcycling with Royal Enfield,” he added.
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