Media reports suggest that the sales of Royal Enfield Bullet series have picked up suddenly, indicating that the launch of Bullet 350X was a good option.
One of the major sufferers in the auto sector slowdown, in the two-wheeler segment, is Royal Enfield. For instance, the Classic 350 was amongst the top 10 selling motorcycles of India some months back, but now is nowhere near it.
To help in the sales growth, Royal Enfield recently launched the Bullet 350X and Classic 350S, which were basically the more affordable variants. While the 350S was just launched some days back, the 350X was launched last month itself.
The regular Bullet is priced starting at Rs 1.21 Lakhs for the Kick-Start variant and Rs 1.35 Lakhs for the Electric Start variant. Whereas, the Royal Enfield Bullet 350X goes for Rs 1.12 Lakhs for the KS and Rs 1.26 Lakhs for the ES variant (all prices ex-showroom).
For the month of August 2019, Royal Enfield sold 11,824 units of the Bullet 350, which has grown up by 36.22%, compared to July 2019. The sales for the same in July, were 8,680 units.
In comparison, the sales of Classic 350 have dropped down by nearly 50%, from 44,610 units in August 2018 to 23,433 units, last month. We expect the Classic 350S to pickup the sales likewise.
The Royal Enfield Bullet 350X is slightly different than the regular Bullet. It misses out on the chrome detailing and instead gets some blacked-out parts. The 3D Royal Enfield emblem is also given a miss, and now it just gets a sticker.
The Classic 350S is priced at Rs 1.45 Lakhs (ex-showroom), which is cheaper by Rs 10,000. It also gets similar differences and also misses out on the rear ABS, replacing it with a single-channel ABS.
Royal Enfield is going to unveil the new generation of Bullet, Thunderbird and Classic series at the 2020 Auto Expo, where all of them will get a new styling, a new underframe and more features as well.