Royal Enfield has launched a new range of lifestyle apparel in collaboration with Levi’s which can be used as your everyday wear and even double up as motorcycle riding gear. The collection includes jeans, jackets and graphic t-shirts.
Royal Enfield and Levi’s have come together and launched a new capsule collection of jeans and jackets which you can use as your everyday wear and even double up as motorcycle riding gear. This exclusive collection comprises jeans and jackets which are made from Cordura denim with high abrasion resistance and its really built to last. The Royal Enfield apparel collection also includes a wide-range of graphic t-shirts that would appeal to a wider audience.
The jackets and jeans have been purposefully designed with features like armour slots for shoulders, elbows and knees, a 3D pocket with a hidden zipper, high visibility reflective tape and more. While the collection already appeals to riders, it can even be used as regular garments for everyday wear for ‘riders at heart’. As for the graphic t-shirts, they have been designed by multi-disciplinary artist, Toria James. Toria has a strong , authentic design language and is a rider herself. She has also collaborated with Royal Enfield on a previous occasion.
“Our brand promise is to unleash authentic self-expression and this collection truly stands by that sentiment. Our collaboration game has always been strong, and we are excited to launch this one. Levi’s and Royal Enfield have a lot in common in terms of the approach to product and quality. The product aesthetics and the functionalities set this collection apart and I am sure the motorcycling community and even the rider at heart will love this collection. Being a rider myself, this collaboration is personally very special,” said Sanjeev Mohanty, MD – South Asia & MENA, Levi Strauss & Co.
Commenting on the collaboration with Levi’s, Puneet Sood, Head, Apparel Business, at Royal Enfield said, “Royal Enfield has a longstanding commitment of providing a ‘pure motorcycling’ experience to everyone in love with the motorcycling way of life; and this goes beyond the legendary motorcycles. We’re delighted to be collaborating with a fellow iconic brand, Levi’s. With a rich legacy and the cultural impact that both the brands have, the collaboration is a perfect fit. Royal Enfield with its understanding of the motorcycling ethos and Levi’s with its expertise in denim and apparel; this collection is a perfect blend of comfort, style and safety.”
This new collection will be available for purchase at select Levi’s stores as well as select Royal Enfield stores. You can also purchase them online at Levi’s India website or even online Royal Enfield store. Royal Enfield launched their apparel division in 2014 to create an ecosystem around pure motorcycling and enhance the motorcycling experience. Royal Enfield already has their dedicated motorcycle riding gear but this new lifestyle collection doubles up for everyday use as well.