Royal Enfield currently has 7 stores for retail of pre-owned, restored and refurbished bikes. By March 2019, it plans to open 3 more stores across the country.
Not a lot of people knew that Royal Enfield is into pre-owned bikes business. Brand’s first pre-owned bikes showroom opened in March 2018 in Chennai. Now, it has set up 7 showrooms across India.
While discussing its plans with PTI to expand and manage operations in Thailand, RE Head of India (Business), Shaji Koshy, commented on the pre-owned bike process. RE plans to build 3 more showrooms across the country by March 2019.
In this showroom, Royal Enfield deals with pre-owned, refurbished and restored bikes. Refurbished bikes are those which are not that old but were found with manufacturing defects. Such bikes have been repaired by the manufacturer themselves before selling.
Restored bikes include the old RE bikes from the 80s and 90s. Refurbished bikes includes ones which are merely 6-7 years old.
The store is made for buyers who are interested in buying used bikes or old models restored in proper conditions. The motorcycles are certified and check by the Royal Enfield themselves.
The restored bikes will come with original specifications, that earlier came with the bike. The store will restore each and every bike with original fittings and a 92-point checklist.
The store also offers financing options, motor insurance, registration card, post-sales servicing and warranty on the purchased bike.
Royal Enfield had a diverse lineup in before 2000s. Its best selling models back in time were Bullet 350 and Electra 350. Its usually said that older the bike, the more fun it is to ride.
Earlier, RE bikes ranged from 175cc to 500cc, which included cafe racers, cruisers and normal roadsters too.
Same is the case with Royal Enfield. A lot of people still have their old RE bikes from the 1970s and such. For these type of bikes, the older they are, the more price they demand.
Once the emission norms kick in, the non-ABS variants of all the RE bikes will be available at great discounts. As of now, almost all of its bikes are updated with the safety feature.