Maruti Suzuki is currently leading the charge in the Indian automotive scenario. The Indo-Japanese automobile manufacturer has a 50 per cent market share in our country. And according to a report published in PTI, the company plans to increase it even further with the launch of a plethora of new vehicles. These new model launches will comprise of cars which will cater to every pocket and every lifestyle, helping Maruti Suzuki reach customers and attack segments from which it is currently absent.
Maruti Suzuki is going to launch vehicles in a variety of different body styles. These will include sedans, hatchbacks and utility vehicles as well. “We won’t ignore any vertical,” R. S. Kalsi, MSI Senior Executive Director (Sales and Marketing) told PTI. The company has already announced that it is going to launch 20 new models in India by 2020. In addition to this, the company aims at reaching a 20 lakh per annum sales target as well by that time. Meanwhile, Maruti is working towards expanding its dealership networks and service outlets as it believes that doing this is equally important as launching new models.
Out of the new 20 vehicles promised by Maruti Suzuki, the company has already introduced the next-generation iterations of the Dzire, Swift and a mid-cycle refresh for the Ciaz. In the pipeline are the next-generation versions of the Ertiga MPV and the Wagon R hatchback scheduled to launch in India this year. In addition to this, there are speculations about the company introducing a micro-SUV, positioned below the Ignis to take on the likes of Renault KWID. Furthermore, various media reports state that during the first quarter of 2019, we might see the debut of the next-generation Alto 800 as well.
All of these cars and the ones coming after are going to get basic functional features which the Indian population has now come to expect from even an entry-level vehicle. “So they want good features even in the entry level. We are not compromising on any of the functional features. So it is not like earlier times when we used to go for bare-bones model at lower price. It is not so now,” Kalsi said.
Also Read: 2018 Maruti Ciaz Review- Evolved Performance
Maruti Suzuki has recieved a steller response for its recent vehicle launches. Starting a new era with the Vitara Brezza, followed by the Baleno and now with the Swift and the new Dzire. Maruti’s current best-seller, the 2018 Swift took no time in climbing to the top step of the podium and replacing the Alto 800 as the largest selling car in India. So far this compact premium hatchback has managed to garner more than 1 lakh sales, despite the fact that it was launched only in February this year.
Source: PTI via ET Auto
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