The customization packages for the Tata Altroz are Rhythm, Style, Luxe and Urban – all of which add various cosmetic bits and comfort and convenience features to the cabin.
After months of waiting, Tata finally unveiled the Altroz premium hatchback in India. We will be driving the Altroz soon and sharing the review of the car, so watch out this apce for more, but meanwhile Tata is offering unique customization packages with the Altroz right from the factory. Tata intends to pitch the Altroz to young buyers and wants to provide a customised buying experience too. Tata is offering four custom packs – Rhythm, Style, Luxe and Urban – across all the five variants of the car – XE, XM, XT, XZ and XZ (O). It is the first for any mass market Indian carmaker to be offering such custom packs on a car. lets take a closer look at what each package has to offer.
The Rhythm customization package is available on the entry-level XE and XM trims on the Tata Altroz. It essentially adds a number of comfort features including a 3.5-inch infotainment systm, four speakers, dual horn and remote key on the base XE variant. On the XM version, the Rhythm pack adds a 7-inch touchscreen infotainment system, four speakers and two tweeters, dual horn, remote key, and reverse camera with display.
The Style Pack is available on the XM trim of the Altroz. This pack gets 16-inch wheel covers over the steel wheels, contrast dual-tone black roof, body coloured ORVMs, chrome air vents, front fog lamps with DRLs. As the name already suggests, the Style Pack brings about cosmetic tweaks to the car but does not add any features to the cabin.
The Luxe customization package is offered only on the XT trim of the Tata Altroz. This packs brings in 16-inch steel wheels with more stylish wheel covers, blacked out roof, body coloured ORVMs, chrome door handles and rear fog lamps on the exterior. The cabin gets a leather-wrapped steering wheel and gear knob, four-way adjustable driver’s seat, rear armrest.
Lastly, there’s the Urban pack which which is offered on the XZ trim of the Altroz. This is one trim below the top-spec XZ(O) trim and the Urban Pack adds a contrast black roof, body coloured ORVMs, centre console inserts and AC vents bezel.
The Altroz will get a 1.2 Litre three-cylinder petrol engine and a 1.5 Litre four-cylinder oil-burner. The petrol engine is from the Tiago but the diesel engine is a detuned version of the one on Nexon. Both the engines will be BS-6 compliant at the time of the launch. The top trims get Apple CarPlay and Android Auto, cruise control, ambient lighting, auto headlamps, rain sensing wipers, projector headlamps with LED DRLs and fog lamps.
Tata Motors is allowing customers to choose the pack in addition to the varinat at the time booking itself. The basic booking amount of the Altroz has been fixed at Rs. 21,000 but if you pot for any of the customization packages, the booking amount increases to Rs. 31,000. Tata Altroz goes on sale from January 2020 and that’s when Tata will also announce prices for the model. Expect the price to be aggressive and possibly undercut most rivals as well.