Toyota currently has Liva, Etios, Glanza, Yaris, Innova Crysta, Altis, Camry, Fortuner, Prado and Land Cruiser in its garage. And it is the Fortuner and famous MPV, Crysta which adds to most of its sales.
Toyota Kirloskar Motor witness a downfall of 24% in its sales report for the month of August 2019. The Japanese manufacturer sold only 10,701 units in the domestic market and exported just 843 units.
Comparing the Toyota sales for August 2018, the report says the brand then sold a total of 14,100 units domestically. The export models were generally lower at being limited to just 481 units.
Let’s compare the sales report of Toyota Motors for the month of August 2018 and 2019.
| Data Type | Markets | August 2019 | August 2018 |
| Wholesale | Domestic | 10701 | 14100 |
| Exports | 843 | 481 | |
| Total | 11,544 | 14,581 |
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Commenting on the sales performance, Mr N. Raja, Deputy Managing Director, Toyota Kirloskar Motor said, “The consumer sentiment continues to be muted in the month of August, with customers deferring their purchase of vehicles. Severe floods across states has also hurt the demand in the industry. Unfavorable exchange rate is not helping our cost.
We are happy that despite the current slowdown in the industry which has resulted in slump in domestic sales, Glanza sales have shown a positive momentum. We have been successful in reaching out to our target buyers ‘First Time Toyota Buyers’, we have seen higher footfalls from them.
He also said that, ‘The Union Finance Minister announcing measures recently to boost the auto sector with cheaper car loans, improving liquidity through credit expansion to public sector banks, deferring of one-time registration fees, higher depreciation for all vehicles and lifting ban on purchase of new vehicles in government departments is likely to spur some demand which is a much needed relief.
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The latest FDI reforms which will boost local manufacturing also comes as a positive move to propel growth in the industry in the long run. We hope that the festive cheer ushers in positive sentiments with better retail sales in the upcoming months.”
