The Hyundai Tucson operated in the niche premium mid-size SUV in our market and struggled to churn out huge volumes
The 4th-generation Hyundai Tucson has reportedly been discontinued in India just 3 years after the launch back in 2022. This news comes days after the Korean auto giant launched the new-generation Venue. It is a mighty popular compact SUV, which is now bigger than ever and comes with all sorts of modern day tech and convenience amenities with enhanced active and passive safety equipment. It is one of the highest-selling products in its segment. However, the Tucson was positioned on the opposite end of the spectrum above the Creta and Alcazar.
Hyundai Tucson Discontinued
The speculations around the discontinuation of the Hyundai Tucson gained momentum after its was delisted from the official website. Now, the company officials have indicated that the flagship ICE SUV has been axed. Interestingly, no direct replacement has been announced at this point in time. Still, we know that Hyundai has announced to launch 26 new models by 2030. Also, the updated Tucson is already on sale in some international markets. Hence, it is also possible that Hyundai is readying the launch of the facelift version.
In all honesty, however, that seems a bit unlikely due to the lack of a solid response from the car buyers to the current model. In 2023, Hyundai managed to sell just 3,692 units of the Tucson in the entire year. Moreover, this number fell considerably in 2024 and reached 1,543 units. Finally, in 2025, until now, only 650 units have been sold. Evidently, the market has spoken and the demand for the Jeep Compass-rivalling mid-size SUV has consistently been dwindling.
My View
There could be multiple factors for this phenomenon. I consider the price to be the most prominent. The Hyundai Tucson used to sell between Rs 27.32 lakh and Rs 35.46 lakh, ex-showroom. That is quite a hefty price tag for a Hyundai badge. I must mention that the product was strong and well worth the big bucks. Still, this price segment has cars like the Mahindra XUV700, XEV 9e, BE6, Toyota Fortuner, Jeep Meridian, and even some entry level German luxury cars. To compete against such big names proved to be a bit too much for Hyundai, which is extremely popular among the masses. In fact, the Creta and Alcazar offered almost every amenity which was present is the Tucson at a considerably lower price point. All these factors combined, the potential car buyers just couldn’t justify spending so much on a ‘bigger Creta’. Let us now see if we get a replacement any time soon.
Editor’s Note
Yatharth Chauhan, Managing Editor
Having observed Hyundai’s strategy in India for over a decade, I’m not surprised by the Tucson’s quiet exit. While the SUV was a competent and feature-rich product, its steep pricing and Hyundai’s mass-market positioning made it a tough sell in the premium segment. Indian buyers in this bracket typically lean toward established luxury badges or full-size ladder-frame SUVs. Unless Hyundai repositions the Tucson more smartly with the facelift, it’s unlikely to find meaningful traction in our market.
Also Read: Hyundai Tucson Tested at Bharat NCAP – See Results!
