Hyundai is planning the launch of its new micro-SUV called Exter on July 10, 2023 and first unit has rolled off the production line.
The first production version of the Hyundai Exter micro-SUV was announced by the second-largest carmaker in the country on June 23, 2023. Exter will be the new product by the Korean auto giant in India that will directly rival like the likes of Tata Punch and Citroen C3. With the growing trend of smaller SUVs, Hyundai wishes to leverage its extensive portfolio. It discontinued its iconic Santro in our market a few months ago and the Exter will fill its place, in a way, although it is closer to the Grand i10 Nios in terms of platform, powertrain, interiors and price.
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First Hyundai Exter Rolls Off The Production Line
Hyundai showcased the Exter in ‘Ranger Khaki’ colour. It represents an adventurous side of the micro-SUV even though it will strictly be classified as an urban SUV. It comes with an attractive and modern exterior profile with elements like the Parametric Front Grille which is seen on many modern-age Hyundai products, H-Signature LED DRLs to ooze an attractive outlook. The main headlamp cluster is located on the bumper and there is a new Hyundai logo on the bonnet. The bumper is quite sporty and rugged oozing an imposing road presence.
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As is the case with all Hyundai cars, there are some segment-first features that are bound to attract new and tech-savvy customers. This includes things like a Smart Electric Sunroof and In-built Dashcam with Dual Camera. It will also have features via Hyundai BLUELINK connected car tech with over 60 functions. Additionally, the micro-SUV will also have 6 airbags as standard (driver, passenger, curtain and side) and 26 Safety features as option on the entry level trims (E and S). More features will be discovered at the launch.
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What We Think
Hyundai plans to keep offering products in almost all segments in our market. That is where the Exter fits right into the portfolio. Currently, the Tata Punch is dominating the micro-SUV segment almost uncontested. With the arrival of the Exter, things will get pretty exciting as the customers will have a worthy option in the form of the Exter. It will only push both carmakers to ensure that they offer great products at highly competitive prices, which is only a good thing for the potential buyers.