Hero MotoCorp (formerly Hero Honda) has started its steps of rebranding on a full swing. After its official announcement of new name & Logo and two new two wheelers – Hero Impulse Dirt Bike and Hero Mastero Gearless Scooter, Hero MotoCorp has started its TV commercials on almost all popular TV channels in India. This is a part of the 200 crore rebranding exercise by Hero Group to keep the brand value of Hero Honda from being diluted post re-branding. This is a very important step for any brand which is popular till the roots of the nation with a very strong brand name. All the campaigns are based on Indian characters in acts of heroism, with a strong spirit and determination. The Indian touch to these commercials is very pronounced. All in all, these commercials are attractive and are doing a good job.
Hero MotoCorp Video Commercial
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