Hero Pleasure has been a brand name in India for more than a decade now. It immediately rose to popularity with the tagline “Why Should Boys Have All The Fun?”. That meant it for primarily targeted for the female riders, which got a break from the TVS Scooty.
With time, nothing much has changed with Pleasure. The design is the same, the engine is the same and the features are the same. The recent facelift that it got gave some graphics and colour changes. That’s it.
But now, Hero Motocorp has given some big update to the Pleasure, with a new 110cc engine. It replaces the 100cc engine, thus making the new Pleasure Plus more powerful and zippy.
So, we got to try the scooter for a brief period in the city. Here is our first ride review of the new Pleasure Plus.
Well, here’s the other part of changes that come on the Hero Pleasure Plus. The design has been tweaked, and not fully changed. The front fender and apron has been revised, which now sports a thick brushed silver portion flanked by position lamps and indicators.
The shape of the headlamp is also new, which actually looks premium. The rest of the body design remains the same, flaunting the near-retro look. Sadly, the fuel filler cap is placed in the boot and not on the tail. The speedometer unit is also new, while it displays the fuel meter, trip meter, side stand indicator and speed.
Well, Pleasure gets a new 110cc engine, that is slightly better in performance. Slightly. The throttle response is obviously better, but its remains the same dull affair. It takes time to reach considerable speeds, despite Hero claiming it to be a ‘zippy’ scooter. Its like – you are on an open road, keep the rev to the full and wait for it to reach its top speed.
Since the Hero Pleasure Plus is targeted for female riders, the performance makes sense. Because no college going kid would like its acceleration, and would gladly prefer Maestro 110 over it.
One thing I liked about the bigger engine is that the scooter gives no vibrations at higher speeds. At 85 km/hr, minor vibrations through the floorboard were coming in. The engine is smooth and feels well planted.
Btw, Pleasure Plus misses out on Hero’s i3S technology, which we thought would now come on every scooter from the manufacturer. It could have added another plus point to its list.
Being the lightest scooter in its segment, it feels like a breeze. Just a bit of push to the desired direction will move the scooter quickly. The low weight and ultra-nimble handling make it wobble at higher speeds. That said, its handling is alright for riders who probably have this as their first ever scooter.
The suspension setup is the same old unit linked setup at the front. The experience has not changed overall, as it continues to be very much uncomfortable even on the slightest of damaged roads.
Braking is handled by drum brakes at both the ends with IBS as standard. The bite of the brakes is decent and assuring. The tires also seem to provide a decent grip while taking a hard turn on smooth roads.
Taking the target audience into mind, the seat height is considerably good at 765mm. The cushioning of the seat is good. Except the suspension, rest of the handling and riding bits seem well suited for the purpose.
The idea of Pleasure remains the same – for the female riders. The power delivery of the 110cc engine is linear, displaying no urgency. Not a peppy engine I would say. Going for the price of Rs 47,300 (ex-showroom), it is affordable than Honda Activa-i, which is its prime rival.
For the targeted group of buyers, Hero Pleasure Plus seems to be a good buy. Buyers can also opt for the more powerful Destini 125 which is another nimble scooter from the manufacturer.