Launched at Rs 7.53 lakh onwards, the new Hyundai Venue facelift carries a highly revised interior, and new features but the same specs
Hyundai Motor India Ltd, the country’s second most popular car seller, and the largest exporter has unveiled the industry’s first Anamorphic 3D outdoor activation to experience the new Hyundai Venue at the DLF Cyberhub, Gurugram. This two-month-long activation intends to showcase the new B-SUV in an engaging way.
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Commenting on the launch, Mr. Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Ltd. said, “As a progressive brand, we are delighted to launch this innovative and industry-first in India ‘Anamorphic 3D outdoor activation’ to experience the new Hyundai VENUE. This masterpiece is a testament to Hyundai Motor India’s tech prowess bringing dynamic, innovative and immersive content to life through simple yet impactful visuals and bolstering Hyundai’s connection with Gen MZ. We are confident that it will drive conversations around the ‘Live the Lit Life’ concept and the new VENUE in an exceptional way.”
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Anamorphic 3D Outdoor Activation
The campaign is set to run for two months, and each graphic provides viewers with a glimpse into the world of the prospective customers while also showcasing the features of this head-turning SUV in a fun way. Every visual exemplifies a few eye-catching features of the new VENUE. The content is designed to fully immerse customers in a 4-minute loop that demonstrates the product design and communication philosophy of the recently launched Hyundai Venue. This anamorphic content is poised to create a visual charm and entice people to visit the setup and be a part of this LIT Extravaganza.
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The 2022 Venue comes with unchanged powertrain options. This includes a 1.2-liter NA petrol engine that makes 83 PS and 113 Nm, a 1.5-liter diesel mill that churns out 100 PS and 240 Nm, and a 1.0-liter turbo petrol engine that develops 120 PS and 172 Nm of peak power and torque. There are options of choosing from a 5-speed MT, 6-speed MT, 6-speed iMT, and 7-speed DCT transmissions. The prices of the 2022 Hyundai Venue range from Rs 7.53 lakh to Rs 12.57 lakh, ex-showroom.