The Hyundai Venue has been so popular in terms of sales, it has given the brand a 5% increment in the UV market share, also being the best-selling UV in the country for a couple of months.
The past six months has seen numerous SUVs being launched in the country and the UV segment has received a whole new charge. With a huge boom in the festive month of October, with overall sales of 1,00,725 units, carmakers with multiple SUVs and MPVs in their portfolio have enjoyed a better time than others. One car which really stood out among this was the Hyundai Venue. Since its launch in May 2019, Hyundai has crossed the 50,000 sales mark with the Venue in just six months, by October.
Hyundai has sold 29,726 units of petrol variants of the Venue and 21,531 units of diesel. That’s a 58:42 petrol:diesel ratio. It has also contributed to 9.36% to total UV sales (5,47,572) in the first seven months of FY2020. In the six months since its launch, the Venue has averaged sales of 8,542 units a month. That’s a very good number for any new SUV, particularly given the market slowdown in the entire industry. That was also enough to make a Venue a regular name in the monthly Top 5 UV sales chart.
In fact, the Venue has been so popular that it has been consistently trading places with the Maruti Suzuki Vitara Brezza for the Number 1. spot in the Top 5 UV sales chart. In the month of July and August, the Venue was the best selling UV in the country with 9,585 and 9,342 units sold respectively in both the months. Displacing the Vitara Brezza from the Number 1. position is quite a task as it has been longstanding UV champion for quite some time.
In fact, the Venue has been so popular for Hyundai that it has given the brand a whole new charge in the UV segment. Of Hyundai’s total 1,06,366 UVs sold between April-October 2019, the Venue accounts for 48%. In October, combined sales of the Venue and Hyundai’s hot-selling Creta midsize SUV were 15,845 units, up 35% year-on-year (October 2018: 11,702; only Creta sales).
To give you another example of the popularity of SUVs in the market these days, Hyundai’s SUVs account for 36% of the carmaker’s total passenger vehicle sales of 2,94,444 units in April-October 2019. The strong performance of the SUVs has helped Hyundai expand its market share in the UV segment by 5%. It now stands at 9.43% from 13.91% a year ago. This makes it the biggest share gainer of all UV makers during this period. Hyundai says it has around 80,000 bookings for the Venue, which means this is one model that will continue to be in the news.