The premium mid-size sedan segment has been quite hot after the arrival of new products but the established Verna still holds its own.
As per the latest sales data, Hyundai Verna is able to outsell its rivals including Honda City, Skoda Slavia and VW Virtus. Verna and City have been two of the most prominent products in our market for decades now. The Virtus and Slavia are the latest entrants. Nevertheless, the latter duo has been able to make a strong impact on this depleting segment. Sedans have suffered a lot in terms of demand in the last few years after the arrival of smaller and smaller SUVs. Let us take a look at the exact sales numbers for these sedans for the month of August 2023.
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Verna Outsell City, Slavia and Virtus
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Hyundai Verna has been among the most successful products in this category for years now. In fact, it has been updated recently. That has spurred the demand a lot. Its striking bold looks, tons of modern features, technological amenities and the options of multiple powertrains are some of the reasons for its immense success. On the other hand, people prefer the VW-Skoda cousins due to their exquisite performances and powerful engines. Finally, the City is also a renowned vehicle in our market for years now. It is the only one in this segment to offer a strong hybrid mill.
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Overall Sales Figures
The Indian automobile market has bounced back after a long slump. There were a few prominent issues which made this sector collapse. These include the long pandemic and lockdowns, supply chain issues and the semiconductor shortage. All these affected the manufacturing of automobiles all across the world. But now the demand and supply are back. What is particularly interesting about the Indian automobile market is the arrival of the festive season. The September-November period is immensely important for our market. During this time, people buy new cars and other things to celebrate the festivals. Hence, the boom is likely to continue.
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What We Think
We are not surprised to see the Verna top the charts in this segment. It offers tons of the latest tech, convenience and connectivity features which people love. The latest update means that the exterior and interior have been thoroughly revamped. Moreover, the introduction of a new 1.5-litre turbo petrol engine ensures that there is a Verna even for performance enthusiasts. Hence, all these factors have played in favour of the Korean sedan which is why it has emerged at the top.