Mahindra Bolero MaXX Pik-Up range achieves over 1 lakh sales in just 16 months!
Mahindra Bolero MaXX Pik-Up range, one of the most popular pickup brand in India, has made a new record. In just 16 months, the brand has successfully produced and rolled out 100,000 units, setting a new record in the commercial load segment.
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Mahindra Bolero MaXX Pik-Up City in High Demand
A major reason for the stellar demand for the Mahindra Maxx Pik-Up range has been the introduction of the Max Pik-Up City on August 10, 2022. Furthermore, in an unprecedented move within the commercial vehicle segment, Mahindra launched a series of 8 different models in April 2023. This extensive range includes new variants under both the CITY and HD categories. Both of them offer diverse payloads and cargo lengths.
Speaking on the success, Nallinikanth Gollagunta, CEO – Automotive Division, Mahindra & Mahindra Ltd., said, “Achieving the 1 lakh production milestone in such a brief period is a clear reflection of the trust and confidence of our customers. Our clean focus on understanding and catering to the unique demands of the Indian market has helped us elevate the customer experience in the commercial vehicle segment. We look forward to delivering distinctive value to customers with a pick-up range that is both technologically advanced and highly versatile. “
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Various Segment-Best Features
Mahindra Bolero MaXX Pik-Up range been rather quick to make a name for itself for offering some segment-best features. Notably, the IMAXX telematics solution provides advanced connectivity features that empower businesses to efficiently monitor and manage their fleets. Additionally, the range offers adjustable seats for improved driver comfort, cornering lamps to enhance visibility, a spacious 10-foot cargo space (3050mm), and durable 7R16 tires that are suitable for most terrains.
Furthermore, the MaXX Pik-Up range provides a wide array of options, including the City, HD Range, and both Diesel & CNG variants. This ensures it meets a broad spectrum of customer requirements. Mahindra has sold over two million Pik-Up units since the brand’s initial launch. These vehicles have been tailor-made to serve country’s logistics needs and have been a popular last-mile logistics solution.
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