Mahindra introduced the twin-peaks logo with the XUV700 last year and is bringing it throughout its entire portfolio.
Here are a couple of images of the Mahindra Bolero with the new logo parked alongside another version with the old logo. Bolero is one of the highest-selling SUVs from the Indian carmaker. Its rugged build and utilitarian capabilities are what caused people to buy the Bolero. The main markets where the iconic SUV is sold include semi-urban and rural regions. It has constantly featured on the list of highest-selling SUVs from Mahindra. In the latest iteration, the Bolero comes with the new logo but the other aspects remain unchanged.
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Mahindra Bolero Gets New Logo
At the front, the main difference lies around the grille area. The older logo looks a bit more compact compared to the new logo which is a bit larger. As a result, the grille looks more rugged and imposing on the new model. That is because the older model has a slight curve to accommodate the logo but the strip above the grille on the new model is flat. Additionally, the dual chrome slats on the grille remain similar in both models.
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Similarly, at the boot door, the spare tyre is mounted which is wrapped in a cover that has Bolero written across it along with the logo. Inside, the steering wheel is known to have got the new twin-peaks logo finished in chrome but all the other amenities remain the same. These includes manual AC, charging socket, sleek instrument screen, adjustable rear headrests and armrest.
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Specs
There will be no changes to the powertrain either. It comes with a 1.5-litre mHawk diesel engine that produces 75 hp and 210 Nm of peak power and torque. This engine comes mated to a 5-speed manual transmission. The prices of the Bolero range from Rs 9.20 lakh to Rs 10.16 lakh, ex-showroom. It belongs to a category of its own and doesn’t necessarily have direct rivals.
The new logo for Mahindra debuted in August last year and was first seen on the XUV700. Earlier this year, even the Scorpio N debuted with the new logo. Subsequently, it has made its way to other models in the carmaker’s lineup. The new insignia has replaced the older one which had an “M” originating from one point at the top, thereby making a curvy shape. This logo was in use for a very long time and is still a familiar sight on road. While there was no immediate need to replace the logo with a new one, the carmaker’s idea behind releasing the new logo is in sync with the company’s future preparations. It wants to completely have an image makeover, especially since it has got aggressive with its EV plans.
