Recently, it was reported that Mahindra & Mahindra, the popular homegrown UV maker, is planning to introduce a new logo. The new insignia will be rolled out in line with the company’s plans to revamp its corporate identity. This is being done to align the company’s visual identity with the fast-evolving market dynamics. Now, in a fresh development, the logo has leaked online and as expected, it’s made up of the brand’s initial ‘M’ inside a box. In months to come, this logo will be found on the carmaker’s UVs, which, in the words of the company, aim to offer โtrue-blue, no-nonsense SUVs that are true to the characterโ.
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While it was earlier speculated that the upcoming Mahindra XUV700 would become the first recipient of the new logo, the latest spy video has revealed that the new SUV would debut with the existing insignia. Later, however, the entire range will be updated with the new logo. The XUV700 will become the flagship offering in the XUV range and will be positioned above the XUV500. Various teaser videos have revealed that the new offering will go on sale with segment-best features such as an air purifier, largest-in-segment panoramic sunroof, high beam assist, driver drowsiness detection system, MG Gloster-like Advanced Driver Assistance System (ADAS) and Range Rover Velar-like flush-fitting door handles. Other highlights of the features list will include a 360-degree camera, a Mercedes Benz-like twin-touchscreen display setup, dual-zone climate control, wireless smartphone charger, wireless Android Auto and Apple CarPlay, ventilated front seats, and connected car technology.
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It has already been revealed that the Mahindra XUV700 will be available with petrol and diesel engines that will come from the Thar but in a re-tuned state. The second-generation Thar has been on sale with a 2.0-litre turbo-petrol motor that outputs 150PS and a 2.2-litre diesel engine that produces 130PS. Transmission options include 6-speed manual and 6-speed automatic units. The XUV700 will obviously come with more powerful versions of these engines along with an optional all-wheel drive (AWD) system.
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It is being reported that Mahindra plans to introduce as many as 12 new models for near future. The first of these will be the XUV700. Also, the new generation Scorpio is also on the cards and should launch next year. Other than this, Mahindra will also launch new models in the electric vehicle segment. Of course, all of these will feature the new Mahindra logo.
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