Mahindra & Mahindra Ltd. has just announced that its recently released Supro Profit truck range has turned out to be really beneficial for the owners. Based on an independent study, the manufacturer claims that the business owners using the Mahindra Supro Profit Truck range have seen an increase in their operating profit by 25-36%. Mahindra has also romped in popular actor Ajay Devgn as the brand ambassador of the new range of trucks.
Speaking on the latest development, Veejay Nakra, CEO, Automotive Division, Mahindra & Mahindra Ltd., said, “Our mantra that drives our approach for this portfolio of business is Customer Prosperity. Accordingly, SUPRO’s proposition, to offer more profitability or we take the SUPRO Profiitruck back, is rooted in this philosophy and emerges out of its guaranteed higher mileage and superior load-carrying capability. And who better than Ajay Devgn to be the face of the brand and this disruptive promise, given the strong connection between the personalities of the accomplished actor and brand Mahindra.”
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Commenting on the announcement, Amit Sagar, Business Head – SCV at Automotive division, Mahindra & Mahindra Ltd., said, “The DNA of our SCV range is to create products and solutions that fulfil the dream of our customers. The new SUPRO PROFIT TRUCK Mini will be Mahindra’s formidable offering in the <2T category and SUPRO PROFIT TRUCK Maxi will take on the competition in the 2-3.5T category. With benefits like the best-in-class mileage, higher payload, more power and all-new transmission the new SUPRO PROFIT TRUCK Range is aimed at consolidating our leadership position in SCV 4W load segment.”
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The Mahindra Supro Profit Truck is based on the Supro platform and offers a good amalgamation of adorability, power, high payload capacity and high fuel efficiency. Together, these qualities have enabled the users boost their profit. The newly launched range of small trucks is available in both diesel and CNG fuel options. It also comes fitted with an AC as well as a mobile charging dock. Furthermore, to ensure peace of mind for the customers, the truck comes with a warranty of 3 years/80,000km (whichever is earlier). The truck range is being sold with attractive finance options wherein buyers can benefit from a loan tenure of up to 5 years at an internal rate of return of 12.99%. This helps the buyers with a low EMI. One can even avail 100% finance on the purchase of this truck.
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