Mahindra is taking on the EV market in India with the XUV400 electric SUV which is a derivative of the XUV300 compact SUV.
Mahindra XUV400 is a part of the IPL this season as it becomes the official partner of RCB. Royal Challengers Bangalore is a team led by Virat Kohli, perhaps the best batsman of our generation. He has been a part of RCB since the inception of IPL. However, they have never won the tournament which remains a pain point for its loyal supporters and fans for the longest time. Mahindra has taken the opportunity to get involved with one of the biggest sporting events in the world as the players pose with the XUV400 electric SUV.
You may also like: Mahindra XUV400 Test Mule Hits Maruti Ertiga – Video
Mahindra XUV400 Partners with RCB for IPL 2023
The official Mahindra XUV400 page on Twitter posted an image of the electric SUV surrounded by IPL players including Virat Kohli. The caption reads, “Get ready to #GoGreen with the All-Electric XUV400 and @RCBTweets. Stay tuned for more.” This is an official announcement that the electric SUV has become an official sponsor of Royal Challengers Bangalore for the IPL 2023. For a sporting event of such magnitude, sponsorship deals like these are a part and parcel of the entire affair.
You may also like: Winning Bid for One-of-One Mahindra XUV400 Already at Rs 1.15 Crore
The XUV400 has been introduced by Mahindra in our market to tap into the rapidly growing EV industry that is currently dominated by Tata Motors. While the high-end of the market is receiving quite a few premium luxury EVs, the lower end has been completely taken over by Tata. As a result, Mahindra wants to strike back to gain some market share. To achieve that, the XUV300 has been converted into XUV400 with added length and an electric motor replacing the emissions-emitting IC engine.
You may also like: Anand Mahindra Reacts on XUV400’s 750 km Drive in Sub-Zero Temperatures
Mahindra XUV400 comes with a 39.4 kWh IP67-rated LFP battery that powers the electric motor to generate a decent 150 PS and 310 Nm of peak power and torque. This powertrain propels the EV from 0-100 km/h in just 8.3 secs which is seriously quick. The top speed is limited to a handy 150 km/h. It has a range of 456 km on a single charge under ideal conditions. With a 50 kW DC fast charger, it could be charged from 10-80% in just 50 mins. The prices range from Rs 15.99 lakh to Rs 18.99 lakh, ex-showroom.
You may also like: YouTuber Drives Tesla Upside Down Using 120-inch Wheels
You may also like: MS Dhoni Explains How EVs Are Not ‘The Solution’
Disclaimer- The embedded videos/ external content is/are being used as a convenience and for informational purposes only; they do not constitute an endorsement or approval by Car Blog India of any of the products, services, and /or opinions of the corporation or organization or individual. Car Blog India bears no responsibility for the accuracy, legality, and/or content of the external site or for that of subsequent external videos/ external content. Contact the external publisher for answers to questions regarding its content.