Tata Aria Sales Fall, Mahindra XUV500 Sales Soar In November 2011– XUV500 Booking Re-Opening In January 2012


Mahindra XUV500 has got much more than anticipated response in terms of sales numbers. Mahindra and Mahindra itself planned a capacity of about 2000 units per months and it came out to gather much higher demand in its initial launch in just 5 major cities in India, so much so that the bookings had to be stopped and pan-India launch was delayed by 3 months. In terms of sales numbers, Mahindra XUV500 has done a very good job, the primary reason behind this is the value it offers at a very aggressive price. At an ex-showroom price starting Rs. 10.8 lakhs, if offers features which even the SUVs a segment above don’t offer. Also read – Mahindra XUV500 Vs Toyota Fortuner – Which Is A Better SUV and Why?

Mahindra XUV500 Official Pictures (5)

Comparing it with the Tata’s aggressive Aria, it seems to be an overall better package then Tata Aria in many ways. See a complete comparison here – Mahindra XUV500 Vs Tata Aria – Which Is A Better And Why?. Not only Tata Aria, it also threatens its own siblings Mahindra Xylo and Mahindra Scorpio in terms of premium feel it has both on the Interiors and exteriors. Check out – Mahindra XUV500 Vs Mahindra Scorpio – Which Mahindra SUV Should You Buy?. The popular people carrier in this segment, the Toyota Innova also seems to be much less glamorous than the XUV500 , read more here –Mahindra XUV500 Vs Toyota Innova Diesel – Which Is Better Value Any Why?

In the month of November 2011, Tata Aria saw one of the weakest sales number of less than 150 units while XUV sold over 1600 units. This is a tremendous number for a new launch. However, there are about 8000 bookings already in place and out of them nearly 5000 still need to be delivered in coming two months. So its quite certain that deliveries of XUV500 will stay strong for next two months as well.

Since the bookings of Mahindra XUV500 are closed at the moment, there are no fresh bookings coming in. This is to avoid long waiting periods as the capacity of the production of XUV500 is to be enhanced to fulfill the kind of demand it is generating. As per the latest news, the bookings of Mahindra XUV500 will re-open in January 2012, which happens to be the month of price hike for most car manufacturers as the year end discounts are over and the new cars with small hike in prices are sold starting January. We expect a hike in the price of Mahindra XUV500 as well, not only because its January, but also because the kind of features it offers at such aggressive price, the XUV actually seems underpriced. This happens with many new cars and bikes which are introduced at an introductory price but the prices are increased in a couple of months after gauging the market’s pulse and response for the product. Even if these is a hike of a few percent in the price, we expect that sales to remain strong.

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