Talking about premium car manufacturers, Mercedes-Benz is eyeing on the top-spot for quite some time now and to beat BMW and Audi it has come up with a new investment plan. The Stuttgart-based automaker is planning to invest Rs. 350 crore by the year 2014 in its Chakan plant. With this new investment the company is considering installing two new assembly lines and a new in-house paint shop.
Obviously if assembly lines will be installed, new products are ought to be there. Mercedes will roll out about five new products in India over the next two years. The product list includes Mercedes A-Class, Mercedes B-Class, a new SUV(probably a compact version of Mercedes GL Class), a small coupe and an unknown fifth product.
image – Mercedes B-Class
Beside the five new products, the company will introduce 10 new models in India immediately after their respective global launches.
Dieter Zetsche, chairman of the board of management of Daimler AG and head of Mercedes-Benz Cars said “India is an important growth market for us. We see high demand for our A and B Class segments in India. We plan to enlarge our dealer network and ramp up production capacities,”
image – Mercedes A-Class Concept Car
The company has already invested Rs. 650 crore in India and with the next Rs. 350 crore, it’s total investment figure will reach Rs. 1000 crore which is considerable. I strongly believe that Mercedes Benz is the best brand and once it launches the next bunch of products, it will definitely pick up sales and probably beat BMW for the number one position.
Lets see how the launched turn up for the future of Mercedes Benz In India among the already intense competition to take the number one spot in the luxury car market of India. We will bring you the latest happenings as they happen, stay tuned to us by signing up for our free email newsletter and connect with us by liking our official Facebook Page.
via – TOI
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