Citroen is on a roll with its SUVs in our market and the C3 Aircoss is the latest popular addition to its Indian portfolio.
Interestingly, the new Citroen C3 Aircross sells more than the C5 Aircross, C3 and e-C3 put together. At present, the French automaker exclusively offers SUV models in the Indian market. These comprise the C5 Aircross, a premium SUV, the C3, a compact SUV, the e-C3, an electric SUV, and the C3 Aircross. Notably, the C3 Aircross competes directly with the Hyundai Creta in the mid-size SUV category. What sets it apart is its relatively lower pricing compared to its competitors, which has attracted a substantial influx of new buyers. This trend is evident in the robust sales figures it has achieved. While it may not have achieved blockbuster sales in its segment, the C3 Aircross has certainly emerged as the most successful product for the French automaker in the Indian market thus far.
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Citroen C3 Aircross Sales
|Citroen India Sales in September 2023 (in Units)|
As per the latest sales data for September 2023, the French carmaker was able to sell 400 units of the new C3 Aircross. In the month prior to that, it was only able to sell 51 units. This marks the growing popularity of the mid-size SUV in our market. Its attractive price is the main factor for this growth. In comparison, Citroen sold 179 units of the C3, 166 units of the e-C3 and just 3 units of the C5 Aircross in September 2023. Therefore, the C3 Aircross is clearly the most successful product at the moment. As people experience the SUV more, we could see these numbers go up significantly in times to come.
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The Citroen C3 comes with a 1.2-liter turbocharged petrol engine, which produces 110 hp and 190 Nm of peak power and torque. It is offered with a 6-speed manual transmission, while the possibility of an automatic variant introduction remains open for the future. The car boasts an impressive ARAI-certified fuel efficiency rating of 18.5 km/l. It shares the same CMP architecture as the C3, providing its foundation. Its prices range from Rs 9.99 lakh to Rs 12.54 lakh, ex-showroom.
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What We Think
The mid-size SUV segment is among the fastest-growing categories in the country in the last few years. Products like the mighty Hyundai Creta, Kia Seltos and Maruti Grand Vitara are the dominant players in this space. As a result, the French carmaker also decided to grab a bite of this pie. Citroen has 4 SUVs on offer in our market at the moment. This represents that it believes in the narrative of the popularity and trend of SUVs. We shall keep an eye out for how things turn out for Citroen going forward.