After making its mark in the premium motorcycle segment, Harley Davidson plans to enter the 250-500cc class with some new launches by early next year.
For past some years now, we saw premium motorcycle manufacturers trying their luck with smaller capacity engines. The result for many have been good, but some are still struggling.
Such brands include BMW Motorrad, KTM and Kawasaki. BMW G 310 R, KTM Duke and RC series and the Ninja 300 and 400 are some examples of premium motorcycles making smaller capacity motorcycles.
This particular 250-500cc segment are going to see a couple of beginners in the name of Triumph Motorcycles and Harley Davidson. The latter is reportedly bringing new motorcycles by early 2020.
A year back, the manufacturer announced its plan to enter the 250-500cc segment in the Asian markets. In the global market, HD already has the Street 500, which comes in the 750cc version in India.
Moneycontrol reports that Harley Davidson will tie up with some local player for the launches. This will keep the manufacturing costs in check, ensuring competitive pricing.
For the year of 2018-19, HD managed to report 2,676 sale units, whereas two years prior to that, it managed 4,708 units. Once the most popular premium motorcycle brand is now facing massive competition.
Besides that, Harley Davidson is also planning to launch a new street fighter and an adventure motorcycle in the global markets by next year. These new bikes will have engines smaller than 600cc.
HD Street 750 is the entry-level motorcycle, but it faces competition from Royal Enfield Interceptor 650. The prices are way different, but a similar engine capacity puts them in a similar league.
If HD brings the Street 500 to India, it can be priced near Rs 3 Lakhs (Ex-showroom). At this price, it will be a great competitor to the RE 650 Twins, BMW G 310 R, KTM Duke 390 and Honda CB300R.