The future of Skoda will focus on sustainability, digitalisation and clean energy mobility solutions which are marked by the new logo and brand identity.
Skoda has announced a new brand logo to freshen up the brand’s corporate identity. With this, the old 3D logo gives way to the new 2D Lettering which is more accessible and user-friendly in the digital space. As the media shifts from print to digital, such measures are almost obligatory. The parent company, VW already underwent this process back in 2019.
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New Skoda Logo Signifies The Green Future
This new logo further reduces the use of the symbol and focuses on the lettering ‘SKODA’. There are distinct green hues – Emerald and Electric Green representing ecology, sustainability and electromobility. It signifies the electric and digital age and how the brand expresses its desire to change according to the times. Its models from 2024 will start featuring this new Skoda identity. In order to prepare for electrification, Skoda will invest €5.6 billion in e-mobility and €700 million in digitalisation over the next 5 years.
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Skoda also unveiled its VISION 7S concept which will have 3 electric models as early as 2026. The 7-seater SUV will be based on the company’s Modular Electrification (MEB) Platform. It will have an 89 kWh battery with a WLTP range of over 600 km. The peak charging capacity will be an impressive 200 kW which will allow brisk DC fast charging times. By 2030, Skoda aims to electrify 70% of its models in Europe which is an ambitious task.
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India has already become a prominent market for the Czech carmaker after the operations got affected in Russia. After Germany and the Czech Republic, India is the biggest market for Skoda and it would like to carry on that momentum and bring quality products to our market in the future too. Let us keep our fingers crossed that we will get to experience the future electric products from the Czech carmaker almost as soon as they are launched in the European market.