Hyundai is the second-largest car manufacturer in the country and there are a fair few reasons for it. This, of course, includes great products, unique and modern design language, a ton of convenience and safety features, low cost of maintenance and a wide variety of products to choose from in any segment. Hyundai enjoys a healthy 17.2% market share in India, where it also recently completed its 25 years of operations. In a bid to keep the success trajectory going for times to come, Hyundai has come up with a new program called Shield of Trust. Under this program, the carmaker aims to make the customer experience even better. Customer service has become an important factor in recent years in all fields including the automobile industry. The companies have started paying a lot of attention to the customer satisfaction aspect and have been monitoring the service dealerships across the country diligently. This program is a result of that and to make customers tension-free for a long time. Let us look at the details of this program.
Hyundai Shield of Trust Program
The main objective of this program is to give the customers peace of mind where they don’t have to worry about the replacement of a few parts for 5 years from the purchase of the vehicle. This program covers the replacement of 14 wear and tear parts including clutch, wipers, bulbs, hoses, belts and much more. These can be replaced using this program for 9 models of the company. A customer is entitled to book a replacement for any of these parts across any dealership locations in the country. The way to book this package is either buying it directly at the time of buying a new vehicle or any time before the 1st servicing of the vehicle. A customer can then walk into any of the 1298 workshops in the country to order replacement of these parts. It is focused to improve the customers’ service and ownership experience, which Hyundai takes very seriously.
Other services to enhance the customer experience by the carmakers includes the Hyundai Care app and online services. This includes 360 Degree Digital & Contact-less Service, online booking for appointments, pick and drop services for the regular maintenance checks of the vehicles, online payment services and touch-free service experience. This has primarily been adopted post-covid to deploy innovative ways to reduce human contact. Hyundai has also made sure to offer its customers affordable additional services like Road-side Assistance Programs, Extended Warranty ad other service packages, all in a bid to continuously improve the customer experience. Customers, also do consider all these things before buying a car these days. They are very particular about the kind of service they are getting from a company. So it makes sense for Hyundai to focus more on it.
Hyundai – Plans Ahead
Hyundai is not only planning ahead in the customer experience department, but also in the new products department. Although it already has products in almost every possible segment, it wants to expand its portfolio into new segments. This includes three new products in three new segments for the brand in India. Firstly, there have been spy shots of its micro-SUV codenamed AX, which will compete against the likes of the upcoming Tata Hornbill, Renault Kwid and Maruti Suzuki S-Presso. Secondly, there has been news of Hyundai wanting to get into the MPV segment with a product to rival the Maruti Suzuki Ertiga and Mahindra Marazzo. Lastly, there will be a 7-seater version of the Creta SUV that will be on offer soon. By the looks of all this, Hyundai doesn’t seem to be relaxing in the second spot at all. Instead, it has all the plans to keep grabbing more and more market share for itself. This will ultimately benefit the customers with so many products to choose from.