Kia India has broken all records in the Indian market to become one of the most successful new carmakers in the country ever.
Kia India sold over 456 cars per day for the past 3 years making it the fastest ever to the 5 lakh domestic sales milestone. This represents one of the most successful campaigns by a carmaker in India. This is specifically impressive considering companies like Ford had exited the market during this time. Hence, it could be concluded that the Indian market is quite challenging but bestows rewards if someone cracks the code.
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Kia Sold 456 Cars A Day In The Last 3 Years In India
These sales figures mark around 6% of Kia’s total sales globally. This indicates how important the Indian market has become for Kia in terms of the global perspective. If you include the exports as well, the total sales stand at 6,34,224 units. Needless to say, the first model, Seltos, remains the major contributor in this journey accounting for over 59% share. The Sonet compact SUV comes in at the second spot with over 32% market share. Within just 5 months of launch, Carens already enjoys a decent 6.5% share in Kia’s Indian market operations.
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It might not seem like much, but the Carnival premium MPV builds a stable foundation with around 400 units every month which is impressive according to the segment and price point at which it is offered. Even in their respective segments, Kia products hold respectable positions. This ensures that the competition remains fierce and every carmaker brings their A-game to contest the segment leader position. In all this, it is the customer who stands to benefit immensely. He/She has a ton of choices and competitive prices and features. Hence, we don’t mind witnessing this success as it keeps everyone on their toes to bring us their best products.
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It will be interesting to see which other products we receive in our market in the coming times. Remember Kia has also launched the globally acclaimed EV6 electric crossover in India to capture that segment too. It is evident that Kia is leaving no stone unturned in order to woo the Indian customers and offer them something in almost every major segment.