Hero To Launch More Scooters Soon; To Take On Honda

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Just after launching two new scooters in India, Hero Motocorp has stated that it will launch even more scooters in India, with different engine capacities.

Hero Motocorp successfully launched the new Maestro Edge 125 and Pleasure Plus in India, earlier this week. With two new launches, the manufacturer now has six scooters in its kitty.

ET reports that Sanjay Bhan, Head of Sales, has confirmed that the manufacturer is planning to launch even more scooters. The new scooters will be spread out in the 100-125cc range.

Currently, Hero has a market share of 11% in the scooter segment. It plans to increase its share, competing fiercely against Honda Motorcycles and Scooter India. HMSI holds out nearly 55% of the market share.

Also Read: Hero Xtreme 200S First Ride Review – Sportsbike enough?

Speaking to Economic Times, Sanjay Bhan, Head of Sales at Hero MotoCorp, said, “We do see that scooters will have a reasonably decent role to play in society. Scooters are often a second purchase in the family. And as the largest motorcycle manufacturer, that puts us in the best position we can be in – to offer both these options to our customers. We recognise this 32-35% band will be there and we are therefore ready to maximise our gains in the category.”

As of now, there are no upcoming scooters from Hero in the rumours. What we could see is more technology equipped-scooters in this range, and probably a scooter with engine capacity between 125-150cc.

In the 125cc segment, it is already going strong with the success of Destini 125. The scooter is currently the second best selling 125cc scooter, reporting more than 20,000 units of sales every month.

Also Read: Hero to launch new 150cc-400cc motorcycles in India!

Talking about its new launches, the Maestro Edge 125 is India’s first fuel-injected scooter. Pleasure Plus, on the other hand, is one of the most affordable 110cc scooters in India.

Hero Motocorp is also planning to make a move in the 150cc to 400cc motorcycle segment, just after launching three new 200cc models. It has launched the Xpulse 200, Xpulse 200T and Xtreme 200S in India.

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