Isuzu Motors Starts Local Production, To Have 60 Dealerships By 2016


Updated on 11th December 2013

As we had stated earlier (read update below) Isuzu Motors has started locally assembling the D-Max pickup truck and MU-7 SUV in India. Isuzu is assembling the vehicles at Hindustan Motor’s plant in Thiruvallur, near Chennai, Tamil Nadu. This is an intermediate step in Isuzu’s plans for India, it aims to have it’s own manufacturing plant at Sri City, Andhra Pradesh up and running by the end of 2016.

“We are extremely happy to begin the local assembly of our products in India. It is the culmination of our extensive research over the last 3 years to understand the Indian market. India is a key region in Isuzu’s global growth strategy for its emerging markets and as an important manufacturing hub in the future. In the next 5 years, our focus will be to accelerate our business and establish Isuzu as an important player in the pickup trucks and utility vehicles market in India,” said Mr. Takashi Kikuchi – Managing Director, Isuzu Motors India Pvt. Ltd

Isuzu India Local Production
First India-made Isuzu MU-7 accompanied by Mr Takashi Kikuchi, MD and Mr. Shigeru Wakabayashi, Deputy MD, Isuzu Motors India

Local assembly of both the vehicles via the CKD route as opposed to the CBU route will surely bring their prices down; at launch the MU-7 was priced at Rs.23.75 lakh, while the D-Max pickup was priced at Rs. 6.87 lakh for the single cab variant and Rs. 8.09 lakh for the double cab variant. All prices are ex-showroom Hyderabad.

Update: The Isuzu MU-7 is now priced at Rs. 22.3 Lakh, ex-showroom Hyderabad

Talking about showrooms, Isuzu as of today has a small presence in the country. It has one showroom each in Hyderabad and Coimbatore and wants to increase the total number of dealers to 60 by the end of 2016. It will be opening a new dealership in Chennai on 11th December 2013, Isuzu will slowly ramp up it’s presence in India in the coming years.

Updated on 17th July 2013

Isuzu Motors has quietly begun its operations in India and its first two products,  MU-7 SUV and D-Max pickup have already gone on sale and we are delighted that they have done so. The problem though, is that they are currently brought in the country as Completely Built Units and that makes the costs to shoot through the roof. For example, the MU-7 costs more than 24 Lakh rupees, whereas the segment leader, the Toyota Fortuner, costs about Rs 21 Lakh. The company plans on bringing in the cars through the CKD route later on and has entered into a contract with Hindustan Motors regarding the same. Isuzu Motors will start local assembly in India in December 2013, and will use  HMs Chennai facility for the same. What it will do is that it will bring down the costs considerably and make the Isuzu vehicles cheaper.


In the meanwhile, the company will be focusing on building up a dealer network as that is quite important as well. The company has its dealerships in Hyderabad and Coimbatore currently and it intends on extending the number of dealerships to 10 by the end of 2013. And that is not all, the company aims to have 60 dealerships by 2016 and 160 by 2020. The company’s Sri City assembly facility in Andhra Pradesh will start functioning by 2016 but until then, the Chennai facility of Hindustan Motors will be used. Once the company’s own facility becomes operational, it will be aiming to get a 100 percent localisation level. The company plans on focusing on SUVs and pickup trucks primarily and will take things forth from there on based on the feedback from the customers. The company has entered India with a long term strategy and we do not expect to hear explosive stories from the company anytime soon.