Maruti’s New Jimny Ad Captures SUV’s Rich Legacy

Car News » Maruti’s New Jimny Ad Captures SUV’s Rich Legacy

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Maruti Jimny was showcased at the recently concluded Auto Expo 2023 in Greater Noida. Having been the talk of the town for years now, it has finally made its entry into the Indian market as the official launch nears.

Maruti Suzuki has released the latest commercial ad for the recently revealed Jimny SUV. The TVC is well put together stressing upon the incredibly rich legacy of the lightweight off-roader. The version that is about to launch in our market in a matter of weeks will be the 4th-gen version of the craze that commenced back in 1970. In India, Jimny will aim to dislodge the dominance of the mighty Mahindra Thar that is currently available only in the 3-door version. Here are the details of the TVC of the Jimny SUV.

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New Maruti Jimny Ad

The ad has been released by Maruti Suzuki on its official Nexa Experience page on YouTube. It showcases a child and his grandson discussing the history of the Jimny SUV. The grandfather informs the child that the 1st generation of the Jimny came into existence in 1970, the same year when the world’s first jumbo jet was born. Jimny was launched with the target of taking people further on land than most other cars. 1981 marked the 2nd generation version of the Jimny that is shown traversing through the mountains, rivers and deserts.

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After a long gap of 17 years, the 3rd generation version of the Jimny came into being in 1998. It was popularly known as the Mountain Goat. It was tougher and stiffer than its predecessor and was more capable on treacherous terrains. That is the most common version seen in the international markets even today. Finally, 2018 was the year of the inception of the current-gen model. It became an instant success in various international markets.

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3-door Jimny Been In Production for Export

In fact, Maruti was manufacturing the 3-door version of this latest generation model in India for a long time but it was for export purposes. Now, the 5-door version is being developed just for our market for buyers who value practicality. The bookings have already commenced and Maruti has received over 15,000 bookings within a short span of time. What are your thoughts on this new Jimny ad and the SUV itself?

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New Maruti Jimny Ad
New Maruti Jimny Ad

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